How do I plan an engagement strategy which uses social media?

By Mark Carrigan

Social media is increasingly presented as a way to engage with audiences outside the academy and generate research impact. However it’s important to be clear about who you’re trying to engage with, how you’re trying to engage with them, why you think they will be interested and what resources you have to support you in this strategy. The slides below walk through these considerations, offering a step-by-step guide to producing a digital engagement strategy. If you’d like to discuss this further, come along to the social media drop-in session I’m running with Tyler Shores on 15th May from 12:00-13:00 in DMB 1S3.